GS1 Digital Link

Written by Goetz


GS1 Digital Link is a cutting-edge technology standard that enables unique product identification and communication between products and the digital world. It is a modern and flexible solution for connecting products to online information, such as marketing materials, nutritional information, and product manuals. By using GS1 Digital Link, consumers can easily access and verify product information by scanning a QR or tapping an NFC-enabled device. This technology also provides companies with real-time data insights, which can be used to optimize their supply chain operations and enhance customer engagement.

A GS1 Digital Link URL is constructed using a standardized format that consists of three main components: the URL scheme, the data attributes, and the identification key. The URL scheme defines the structure of the link and typically begins with a dedicated subdomain and domain name, the resolver, followed by the data attributes, which provide specific information about the product, such as its brand, category, and batch number. Finally, the identification key is used to uniquely identify the product and can be a Global Trade Item Number (GTIN) or another unique identifier. The prefix or primary key for the GTIN would be 01, followed by fourteen digits, EAN13 or UPC will be filled up with leading zeros.


Below is a QR code for a product that links to our EAN13 or GTIN13 “5061009260685” to our Digital Link service; GS1 does recommend the subdomain “id”, however in our case this is already in use for our trusted identity service.

Consumer Benefits

One of the primary benefits of GS1 Digital Link is that it provides consumers with easy access to reliable and accurate product information. By simply scanning a QR or tapping an NFC-enabled device, consumers can quickly and easily access a wealth of information about the product they are interested in. This includes things like product origin, nutritional information, and product usage instructions. This technology also provides consumers with the ability to verify product authenticity, ensuring that they are getting exactly what they paid for.

Benefits for Businesses and Organisations

In addition to the benefits for consumers, GS1 Digital Link also provides significant advantages for businesses and organisations. By integrating this technology into their operations, companies can gain real-time insights into consumer behaviour and preferences, allowing them to optimize their supply chain and marketing efforts. They can also enhance customer engagement by providing personalized content and recommendations based on a consumer’s individual preferences and past purchases. This can lead to increased customer loyalty and brand advocacy, resulting in long-term growth and profitability.

In today’s highly competitive marketplace, companies need to leverage the latest technologies to stay ahead of the curve. GS1 Digital Link is a powerful tool that can help businesses enhance their operations and build stronger relationships with their customers. By adopting this technology, companies can provide consumers with the information they need to make informed purchasing decisions, while also gaining valuable insights into consumer behaviour and preferences. This can lead to increased efficiency, profitability, and brand loyalty. Overall, GS1 Digital Link is a valuable investment for any company looking to improve its operations and stay ahead of the competition.

Check out GS1 and GS1 UK for much more in depth information on this topic and contact us for assistance for your implementation.


You May Also Like…



Hon Hai Precision Industry Co. Ltd., trading as Foxconn is a Taiwanese multinational electronics contract...

What is Digital Transformation?

What is Digital Transformation?

There are many definitions and great articles available, providing decision-makers with different perspectives. These...



For their newest chip flavours, funny-frisch partnered with chefs from local German restaurants to produce three new...

Ready to get started?

Get in touch.

Share This