For their newest chip flavours, funny-frisch partnered with chefs from local German restaurants to produce three new flavours: Salsa & Lime, Beef Burger, and Flammkuchen. To make an impact with the novel flavours, parent company Intersnack, working with syo,...
Consumers pay a premium for perceived advantages Most brands have grown over decades or even centuries and built a reputation or more specifically a brand promise to their consumers, which reaches far beyond the actual product function. For example, some cars and...
Packaging has evolved from its core to enable handling and transportation goods with additional functions and properties. Functional packaging helps to protect items against shock or external factors; packaging helps to keep products safe for consumption in the food...
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